Mar
18
2019

Are you wasting money on Google Ads?

Eliminate wasted spend and maximize ROAS on Google Ads in 5 simple steps. Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more […]

Mar
18
2019

Goodbye green? Google testing black “Ad” label in Search

Others in the EU region have also spotted it. We reached out for comment. “We’re always testing new ways to improve our experience for our users and advertisers, but don’t have anything specific to announce right now,” a Google spokesperson said. Why you should care. Presumably, greater differentiation between ads and organic will have a […]

Mar
18
2019

Back to Basics: A beginners guide to voice search and digital assistants in 2019

Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.    Voice search isn’t only here to stay, it’s on the rise. Is your website optimized for spoken queries? If not, then you could lose market share to competitors whose websites are […]

Feb
20
2019

Crawl-First SEO: A 12-Step Guide to Follow Before Crawling

Study: The 80 Most Common E-Commerce Website Mistakes To help out the business community we’ve conducted research powered by SEMrush Site Audit to find out which issues e-commerce websites are struggling with most. SEMrush with Paul Lovell scanned 1300 online shops for 80 technical and SEO issues, varying widely from mild nuisances to severe business-damaging […]

Feb
20
2019

Study Shows AMP Can Lead to Increase in Organic Search Traffic

  Study: The 80 Most Common E-Commerce Website Mistakes To help out the business community we’ve conducted research powered by SEMrush Site Audit to find out which issues e-commerce websites are struggling with most. SEMrush with Paul Lovell scanned 1300 online shops for 80 technical and SEO issues, varying widely from mild nuisances to severe […]

Feb
20
2019

Google Ads bringing click share to Search campaign competitive metrics

The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful. Click share is rolling out for Search campaigns in Google Ads. To help advertisers get a fuller sense of how their text ads are performing, Google is bringing […]

Feb
20
2019

Business owners can now reply to reviews on Google Maps desktop

If you primarily use a desktop computer, you’ll be happy to know that you can now reply to Google Maps reviews without opening a mobile app. Business owners with verified Google My Business listings can now reply to reviews left about their business directly in Google Maps on desktop, Kara Jancourtz, a community manager from the […]

Jan
10
2019

What makes people click on search ads?

here’s a reason search ads resonate with users — even when they know they’re ads. Ginny Marvin on January 2, 2019 at 3:41 pm More Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what about the consumers that are aware and acknowledge clicking on […]

Jan
10
2019

11 paid search tactics that drive quality inbound calls

Quick wins and best practices for search marketers.   Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into conversations. But advances in artificial intelligence, new pay-per-click technology, and changing consumer habits mean you must re-imagine your paid search tactics. How can you stay […]

Jan
10
2019

A simple 3-step framework for improving your technical SEO

In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s usability, crawlability, indexation and ultimately rankings. But it’s easy to get lost in the weeds while working through technical SEO fixes — many SEOs reach a point of diminishing returns where […]

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