Jul
12
2020

13 Facebook Targeting Options You Need to Know About

Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them. Tim Jensen  / July 7, 2020 294 SHARES 2.1K READS When setting up Facebook audiences, you’re faced with an overwhelming list of options for targeting. Where do you start? How do […]

Jul
12
2020

Get Better PPC Results Fast with These 7 Google Ads Shortcuts

Be on your way to better PPC results. Just use these seven Google Ads shortcuts to help you save time and give you insights faster. Susan Wenograd  / July 8, 2020 392 SHARES 6.4K READS PPC can suck up some major time if you’re wasting time on elements that don’t matter, unnecessarily bloating your account, or […]

Jul
12
2020

The 3 Types of SEO Reports You Should Be Building in 2020

Want your website to stay competitive in 2020 and beyond? Here’s a walk-through of three types of SEO reports you should use and how to build them. Supermetrics  / July 7, 2020 430 SHARES 13K READS This is a sponsored post written by Supermetrics. The opinions expressed in this article are the sponsor’s own. SEO reports […]

Jul
12
2020

5 Must-Know Features in Google Search Console

Make the most of Google Search Console and uncover these five hidden gems within GSC that will help make your life as an SEO easier. Brian Harnish  / July 7, 2020 338 SHARES 21K READS Within Google Search Console, hidden gems abound. But, there are five special hidden gems that will help make your SEO life […]

Jul
12
2020

History of Google Algorithm Updates

What are Google Algorithms? Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs). In its […]

Jul
12
2020

SEO for Beginners: An Introduction to SEO Basics

At its core, search engine optimization (SEO) is about increasing your website’s visibility in the organic search results of major search engines. To get that visibility, you must understand three core components: What types of content people want or need. How search engines work. How to properly promote and optimize your website. While search engines […]

Jul
12
2020

Google Creates a New Way to Drive Traffic Via Image Search

An update to Google Images creates a new way for site owners to drive traffic with their photos. Matt Southern Google is adding more context to photos in image search results, which presents site owners with a new opportunity to earn traffic. Launching this week, a new feature in Google Images surfaces quick facts about […]

Mar
18
2019

Are you wasting money on Google Ads?

Eliminate wasted spend and maximize ROAS on Google Ads in 5 simple steps. Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more […]

Mar
18
2019

Goodbye green? Google testing black “Ad” label in Search

Others in the EU region have also spotted it. We reached out for comment. “We’re always testing new ways to improve our experience for our users and advertisers, but don’t have anything specific to announce right now,” a Google spokesperson said. Why you should care. Presumably, greater differentiation between ads and organic will have a […]

Mar
18
2019

Back to Basics: A beginners guide to voice search and digital assistants in 2019

Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.    Voice search isn’t only here to stay, it’s on the rise. Is your website optimized for spoken queries? If not, then you could lose market share to competitors whose websites are […]