May
    29
    2021

    How Often Should You Perform Technical Website Crawls for SEO?

    There is no one-size-fits-all schedule for technical website crawls. Learn about the factors that affect the frequency of crawls for SEO. There is never going to be a set frequency for every SEO professional to run technical checks. Every site has its own development release schedule, publishing cadence, and a myriad of other variables that […]

    May
    27
    2021

    H1 Headings: Over 50% of SEOs Doing it Wrong?

    Poll of nearly 2,000 SEOs shows more than 50% don’t know what Google recommends for H1 headings Recent discussions on social media indicates there is considerable disagreement in how to use Heading (H1, H2) elements. Despite guidance from Google about the use of headings the SEO industry still can’t agree about how to use headings. […]

    May
    27
    2021

    The Complete Guide to Amazon Alexa SEO

    Amazon Alexa’s popularity means understanding and optimizing for Alexa is more important than ever. Here’s everything you need to know. Amazon Alexa’s multiple uses in smart home design, music, and even the ability to call you an Uber have made it easy and convenient for a larger audience set to adopt the technology. But while […]

    May
    27
    2021

    Proven Audiences & Tactics for B2B Targeting on Facebook

    B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results. I’ve worked with many B2B on-demand generation programs using social media advertising and am always surprised at how B2B targeting on Facebook is underutilized, misunderstood, and overlooked. Objections typically include: Facebook isn’t the […]

    May
    27
    2021

    Google Analytics & AdSense Don’t Get a Core Web Vitals Pass

    Google products don’t get a break on CWV and there’s no ranking advantage to using them over others   Google’s Martin Splitt discussed Google products and why they don’t get a break core web vitals scoring. Just like other third party web add-ons, Google’s products can negatively affect core web vitals scores. Google Products Slow […]

    Jul
    12
    2020

    13 Facebook Targeting Options You Need to Know About

    Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them. Tim Jensen  / July 7, 2020 294 SHARES 2.1K READS When setting up Facebook audiences, you’re faced with an overwhelming list of options for targeting. Where do you start? How do […]

    Jul
    12
    2020

    Get Better PPC Results Fast with These 7 Google Ads Shortcuts

    Be on your way to better PPC results. Just use these seven Google Ads shortcuts to help you save time and give you insights faster. Susan Wenograd  / July 8, 2020 392 SHARES 6.4K READS PPC can suck up some major time if you’re wasting time on elements that don’t matter, unnecessarily bloating your account, or […]

    Jul
    12
    2020

    The 3 Types of SEO Reports You Should Be Building in 2020

    Want your website to stay competitive in 2020 and beyond? Here’s a walk-through of three types of SEO reports you should use and how to build them. Supermetrics  / July 7, 2020 430 SHARES 13K READS This is a sponsored post written by Supermetrics. The opinions expressed in this article are the sponsor’s own. SEO reports […]

    Jul
    12
    2020

    5 Must-Know Features in Google Search Console

    Make the most of Google Search Console and uncover these five hidden gems within GSC that will help make your life as an SEO easier. Brian Harnish  / July 7, 2020 338 SHARES 21K READS Within Google Search Console, hidden gems abound. But, there are five special hidden gems that will help make your SEO life […]

    Jul
    12
    2020

    History of Google Algorithm Updates

    What are Google Algorithms? Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs). In its […]