Browsing articles in "Adwords"
Sep
6
2016

Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google

google-adwords-yellow3-1920

A step-by-step look at getting more granular estimates from Keyword Planner. Ginny Marvin on September 1, 2016 at 12:05 pm More Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers how […]

Jun
24
2016

12 things successful PPC managers do in the morning

How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it’s all about learning good habits and describes her agency’s daily morning routine. There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of things you like […]

Jun
13
2016

How to Succeed With AdWords New Local Search Ads

local-search-ads_featured-image

AdWords is one of the most successful marketing channels. And, now it’s about to get a little noisier. On May 24, 2016, Google announced at the Google Performance Summit some significant changes to Adwords introducing the “next generation of local search ads.” Local ads are evolving as search does. Almost a third of mobile searches […]

Apr
6
2016

3 upcoming trends in paid search

ppc-tablet-mobile-1920-800x450

Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we’re seeing more prominent placement of Google Shopping ad units. In this article, I’ll cover some upcoming trends in paid search and speculate on where the trends will lead. Though I refer mostly to Google, […]

Apr
6
2016

Google Announces AdWords Redesign

googleredesignsadwords

On Monday morning, via their AdWords blog, Google announced they are beginning a major redesign of the AdWords platform for “marketing in a mobile-first world”. This update will occur over the next two years, into 2017. Google offered a ‘sneak peak’, which offers little insight into what the actual changes might be. Below is a […]

Feb
23
2016

Google discontinues Showing Adwords Ads On Right Side Of Search Results

maxresdefault

Hello Guys – I don’t know whether you saw this yet. it’s actual that Google Stops Showing Ads on Right Side of Desktop Search Results Worldwide. Presently this is another huge change that google is making. Also, do you know how this effects you as a SEM proficient. So we considered updating you all. Have […]