Browsing articles in "Adwords"
Aug
2
2018

What Is Ad Rank & 3 Ways to Improve It

  Want Agency Expertise & In-House Level Commitment? X-Vault curated Google Ads tech gives us hourly performance indicators to monitor & supercharge your campaigns throughout the day. Get unique solutions tailored for your specific needs. Read Use Case ADVERTISEMENT We all know the basics of ad rank – the specific position that your ad occupies on […]

Jul
19
2018

5 PPC mistakes you’re probably making in your campaigns

What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes. Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to […]

Jul
19
2018

Bing Ads recommends updating final ad URLs to HTTPS if supported

With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol. With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. For sites that support HTTPS, […]

Jul
13
2018

Say goodbye to low Quality Score with this Google Ads script

Are low Quality Score keywords wasting your money? Contributor Daniel Gilbert shares a script to help you find where they are for a quick fix.   Since the dawn of AdWords (now Google Ads), low Quality Scores have been the bane of every account manager’s life. Not only are their inner workings a mystery to […]

Jul
13
2018

Google brings Hotel Ads into the Google Ads platform, updates feed management hub

A new Hotel Ads campaign type is currently in beta.   Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the introduction of a new campaign type. There is also a new Hotel Center for managing hotel price feeds. This move is similar to the […]

Jul
9
2018

How to Prevent Call Fraud in PPC Campaigns

BIA Kelsey predicts that 169 billion calls will be made to businesses from smartphones by the year 2020, as mobile engagement increases and mobile technology evolves. Chances are, you’re part of the 51 percent of mobile searchers who admit to calling businesses often (and so am I). But just because mobile technology is increasing our […]

Jun
30
2018

How to create the perfect ad with audience targeting

Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad. As search marketers, we are well aware of the power of audience targeting. We got a taste of it with remarketing, […]

Feb
7
2018

Pick your Result oriented 360° Digital Marketing Service for Your Business

I am thankful that you have taken time to read my blog. Started as a SEO Analyst, I have 10 years of experience and climbed my way up to become an entrepreneur. Through the years I had dealt with different challenges in diverse sectors. If you are an entrepreneur, Start up or business owner who […]

Sep
6
2016

Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google

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A step-by-step look at getting more granular estimates from Keyword Planner. Ginny Marvin on September 1, 2016 at 12:05 pm More Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers how […]

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