Browsing articles in "Adwords"
Mar
18
2019

Are you wasting money on Google Ads?

Eliminate wasted spend and maximize ROAS on Google Ads in 5 simple steps. Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more […]

Mar
18
2019

Goodbye green? Google testing black “Ad” label in Search

Others in the EU region have also spotted it. We reached out for comment. “We’re always testing new ways to improve our experience for our users and advertisers, but don’t have anything specific to announce right now,” a Google spokesperson said. Why you should care. Presumably, greater differentiation between ads and organic will have a […]

Feb
20
2019

Crawl-First SEO: A 12-Step Guide to Follow Before Crawling

Study: The 80 Most Common E-Commerce Website Mistakes To help out the business community we’ve conducted research powered by SEMrush Site Audit to find out which issues e-commerce websites are struggling with most. SEMrush with Paul Lovell scanned 1300 online shops for 80 technical and SEO issues, varying widely from mild nuisances to severe business-damaging […]

Feb
20
2019

Google Ads bringing click share to Search campaign competitive metrics

The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful. Click share is rolling out for Search campaigns in Google Ads. To help advertisers get a fuller sense of how their text ads are performing, Google is bringing […]

Jan
10
2019

What makes people click on search ads?

here’s a reason search ads resonate with users — even when they know they’re ads. Ginny Marvin on January 2, 2019 at 3:41 pm More Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what about the consumers that are aware and acknowledge clicking on […]

Jan
10
2019

11 paid search tactics that drive quality inbound calls

Quick wins and best practices for search marketers.   Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into conversations. But advances in artificial intelligence, new pay-per-click technology, and changing consumer habits mean you must re-imagine your paid search tactics. How can you stay […]

Sep
12
2018

Google responsive display ads roll out as new default display format

Advertisers upload their assets and leave the ad creation to Google’s algorithms. A look at the asset performance reporting available for responsive display ads in the Google Ads interface. Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months. Much like Google’s responsive search […]

Aug
2
2018

What Is Ad Rank & 3 Ways to Improve It

  Want Agency Expertise & In-House Level Commitment? X-Vault curated Google Ads tech gives us hourly performance indicators to monitor & supercharge your campaigns throughout the day. Get unique solutions tailored for your specific needs. Read Use Case ADVERTISEMENT We all know the basics of ad rank – the specific position that your ad occupies on […]

Jul
19
2018

5 PPC mistakes you’re probably making in your campaigns

What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes. Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to […]

Jul
19
2018

Bing Ads recommends updating final ad URLs to HTTPS if supported

With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol. With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. For sites that support HTTPS, […]

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