Browsing articles in "Adwords"
    Jul
    19
    2018

    Bing Ads recommends updating final ad URLs to HTTPS if supported

    With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol. With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. For sites that support HTTPS, […]

    Jul
    13
    2018

    Say goodbye to low Quality Score with this Google Ads script

    Are low Quality Score keywords wasting your money? Contributor Daniel Gilbert shares a script to help you find where they are for a quick fix.   Since the dawn of AdWords (now Google Ads), low Quality Scores have been the bane of every account manager’s life. Not only are their inner workings a mystery to […]

    Jul
    13
    2018

    Google brings Hotel Ads into the Google Ads platform, updates feed management hub

    A new Hotel Ads campaign type is currently in beta.   Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the introduction of a new campaign type. There is also a new Hotel Center for managing hotel price feeds. This move is similar to the […]

    Jul
    9
    2018

    How to Prevent Call Fraud in PPC Campaigns

    BIA Kelsey predicts that 169 billion calls will be made to businesses from smartphones by the year 2020, as mobile engagement increases and mobile technology evolves. Chances are, you’re part of the 51 percent of mobile searchers who admit to calling businesses often (and so am I). But just because mobile technology is increasing our […]

    Jun
    30
    2018

    How to create the perfect ad with audience targeting

    Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad. As search marketers, we are well aware of the power of audience targeting. We got a taste of it with remarketing, […]

    Feb
    7
    2018

    Pick your Result oriented 360° Digital Marketing Service for Your Business

    I am thankful that you have taken time to read my blog. Started as a SEO Analyst, I have 10 years of experience and climbed my way up to become an entrepreneur. Through the years I had dealt with different challenges in diverse sectors. If you are an entrepreneur, Start up or business owner who […]

    Sep
    6
    2016

    Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google

    A step-by-step look at getting more granular estimates from Keyword Planner. Ginny Marvin on September 1, 2016 at 12:05 pm More Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers how […]

    Jun
    24
    2016

    12 things successful PPC managers do in the morning

    How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it’s all about learning good habits and describes her agency’s daily morning routine. There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of things you like […]

    Jun
    13
    2016

    How to Succeed With AdWords New Local Search Ads

    AdWords is one of the most successful marketing channels. And, now it’s about to get a little noisier. On May 24, 2016, Google announced at the Google Performance Summit some significant changes to Adwords introducing the “next generation of local search ads.” Local ads are evolving as search does. Almost a third of mobile searches […]

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