Browsing articles in "Digital Marketing"
Mar
18
2019

Are you wasting money on Google Ads?

Eliminate wasted spend and maximize ROAS on Google Ads in 5 simple steps. Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more […]

Mar
18
2019

Goodbye green? Google testing black “Ad” label in Search

Others in the EU region have also spotted it. We reached out for comment. “We’re always testing new ways to improve our experience for our users and advertisers, but don’t have anything specific to announce right now,” a Google spokesperson said. Why you should care. Presumably, greater differentiation between ads and organic will have a […]

Mar
18
2019

Back to Basics: A beginners guide to voice search and digital assistants in 2019

Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.    Voice search isn’t only here to stay, it’s on the rise. Is your website optimized for spoken queries? If not, then you could lose market share to competitors whose websites are […]

Feb
20
2019

Crawl-First SEO: A 12-Step Guide to Follow Before Crawling

Study: The 80 Most Common E-Commerce Website Mistakes To help out the business community we’ve conducted research powered by SEMrush Site Audit to find out which issues e-commerce websites are struggling with most. SEMrush with Paul Lovell scanned 1300 online shops for 80 technical and SEO issues, varying widely from mild nuisances to severe business-damaging […]

Feb
20
2019

Study Shows AMP Can Lead to Increase in Organic Search Traffic

  Study: The 80 Most Common E-Commerce Website Mistakes To help out the business community we’ve conducted research powered by SEMrush Site Audit to find out which issues e-commerce websites are struggling with most. SEMrush with Paul Lovell scanned 1300 online shops for 80 technical and SEO issues, varying widely from mild nuisances to severe […]

Oct
1
2018

SEO for the Holidays: 2019 Edition

For anyone who’s been involved in SEO for longer than a few months, you’ll know that you’re dealing with a rapidly changing environment. Not only are we dealing with algorithms that change daily but it’s compounded with SERP layout changes and often dramatic shifts in device usage. You’re hopefully already well-underway with your holiday SEO efforts for 2018, but […]

Oct
1
2018

What to Do When Things Go Wrong in SEO

One unfortunate part about the world of SEO is that sometimes things go wrong. This can happen because you: Get over-aggressive with SEO tactics. Do things that are considered wrong by Google because you don’t know any better. Use shady/spammy tactics. If SEO has gone wrong for you, this chapter will go through what you […]

Oct
1
2018

Top 5 Essential SEO Reporting Tools for Agencies

A quality SEO reporting tool is a necessary investment for any digital agency, large or small. For one, clients are going to want to see evidence of progress. It’s a whole lot easier to have an automated report with all important key performance indicators (KPIs) delivered on a scheduled basis, rather than manually assembling and […]

Sep
21
2018

How to get 100 to 10,000 visits in a month

My Website is about 8 years old but I have ignored it as it doesn’t get any traffic in the beginning. Since then I left it untouched and just renew it. Before I go ahead and discuss a few points which caused this massive hike in organic traffic, I want to tell that the main […]

Sep
12
2018

Google responsive display ads roll out as new default display format

Advertisers upload their assets and leave the ad creation to Google’s algorithms. A look at the asset performance reporting available for responsive display ads in the Google Ads interface. Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months. Much like Google’s responsive search […]

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