Browsing articles in "Digital Marketing"
    May
    29
    2021

    How Often Should You Perform Technical Website Crawls for SEO?

    There is no one-size-fits-all schedule for technical website crawls. Learn about the factors that affect the frequency of crawls for SEO. There is never going to be a set frequency for every SEO professional to run technical checks. Every site has its own development release schedule, publishing cadence, and a myriad of other variables that […]

    May
    27
    2021

    H1 Headings: Over 50% of SEOs Doing it Wrong?

    Poll of nearly 2,000 SEOs shows more than 50% don’t know what Google recommends for H1 headings Recent discussions on social media indicates there is considerable disagreement in how to use Heading (H1, H2) elements. Despite guidance from Google about the use of headings the SEO industry still can’t agree about how to use headings. […]

    May
    27
    2021

    The Complete Guide to Amazon Alexa SEO

    Amazon Alexa’s popularity means understanding and optimizing for Alexa is more important than ever. Here’s everything you need to know. Amazon Alexa’s multiple uses in smart home design, music, and even the ability to call you an Uber have made it easy and convenient for a larger audience set to adopt the technology. But while […]

    May
    27
    2021

    Proven Audiences & Tactics for B2B Targeting on Facebook

    B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results. I’ve worked with many B2B on-demand generation programs using social media advertising and am always surprised at how B2B targeting on Facebook is underutilized, misunderstood, and overlooked. Objections typically include: Facebook isn’t the […]

    May
    27
    2021

    Google Analytics & AdSense Don’t Get a Core Web Vitals Pass

    Google products don’t get a break on CWV and there’s no ranking advantage to using them over others   Google’s Martin Splitt discussed Google products and why they don’t get a break core web vitals scoring. Just like other third party web add-ons, Google’s products can negatively affect core web vitals scores. Google Products Slow […]

    Mar
    18
    2019

    Are you wasting money on Google Ads?

    Eliminate wasted spend and maximize ROAS on Google Ads in 5 simple steps. Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more […]

    Mar
    18
    2019

    Goodbye green? Google testing black “Ad” label in Search

    Others in the EU region have also spotted it. We reached out for comment. “We’re always testing new ways to improve our experience for our users and advertisers, but don’t have anything specific to announce right now,” a Google spokesperson said. Why you should care. Presumably, greater differentiation between ads and organic will have a […]

    Mar
    18
    2019

    Back to Basics: A beginners guide to voice search and digital assistants in 2019

    Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.    Voice search isn’t only here to stay, it’s on the rise. Is your website optimized for spoken queries? If not, then you could lose market share to competitors whose websites are […]

    Feb
    20
    2019

    Crawl-First SEO: A 12-Step Guide to Follow Before Crawling

    Study: The 80 Most Common E-Commerce Website Mistakes To help out the business community we’ve conducted research powered by SEMrush Site Audit to find out which issues e-commerce websites are struggling with most. SEMrush with Paul Lovell scanned 1300 online shops for 80 technical and SEO issues, varying widely from mild nuisances to severe business-damaging […]

    Feb
    20
    2019

    Study Shows AMP Can Lead to Increase in Organic Search Traffic

      Study: The 80 Most Common E-Commerce Website Mistakes To help out the business community we’ve conducted research powered by SEMrush Site Audit to find out which issues e-commerce websites are struggling with most. SEMrush with Paul Lovell scanned 1300 online shops for 80 technical and SEO issues, varying widely from mild nuisances to severe […]

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