Browsing articles in "Digital Marketing"
    Jul
    31
    2018

    How to build an e-commerce SEO strategy for large retailers

    Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each. Online retailers face a whole host of relatively unique search engine optimization (SEO) considerations most other websites don’t deal with. Most discussions about those differences focus on issues such as […]

    Jul
    31
    2018

    How to use SEO for big ROI during back-to-school and other sales events

    Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months getting ready for the biggest sales events of the year. In fact, many retailers will report […]

    Jul
    31
    2018

    7 easy ways to multiply your conversions

    Personalize your marketing with dynamic content. Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago, […]

    Jul
    24
    2018

    How Important Is an H1 Tag for SEO?

    How To Sell SEO Like A Champion Want to drastically increase your agency?s revenue through selling SEO services? Get this in-depth guide to getting started and scaling selling SEO to your clients! ! ADVERTISEMENT Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out […]

    Jul
    24
    2018

    3 Content Optimization Tips to Boost Your Traffic

    Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content Are you using the right metrics to measure how your content marketing campaigns are performing? Get a copy of our latest ebook and learn which key performance indicators truly matter. Download yours here now for FREE! ADVERTISEMENT You put a lot of blood, sweat, […]

    Jul
    24
    2018

    Google: Don’t Mix Noindex & Rel=Canonical

    How To Sell SEO Like A Champion Want to drastically increase your agency?s revenue through selling SEO services? Get this in-depth guide to getting started and scaling selling SEO to your clients! ! ADVERTISEMENT Google’s John Mueller advises site owners not to mix signals like noindex and rel=canonical. The two signals are contradictory pieces of information, Mueller […]

    Jul
    19
    2018

    5 PPC mistakes you’re probably making in your campaigns

    What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes. Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to […]

    Jul
    19
    2018

    Bing Ads recommends updating final ad URLs to HTTPS if supported

    With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol. With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. For sites that support HTTPS, […]

    Jul
    19
    2018

    How to project SEO traffic levels and avoid saying, ‘It depends’

    Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Have you ever had this conversation with someone from upper management? Boss: “If we implement your recommendations, how will this impact […]

    Jul
    18
    2018

    Do Google reviews impact local ranking?

    Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings. In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed […]

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