Browsing articles in "Digital Marketing"
    Jul
    18
    2018

    5 Things Google Ads can now do automatically

    Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results. Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that […]

    Jul
    13
    2018

    Say goodbye to low Quality Score with this Google Ads script

    Are low Quality Score keywords wasting your money? Contributor Daniel Gilbert shares a script to help you find where they are for a quick fix.   Since the dawn of AdWords (now Google Ads), low Quality Scores have been the bane of every account manager’s life. Not only are their inner workings a mystery to […]

    Jul
    13
    2018

    Google brings Hotel Ads into the Google Ads platform, updates feed management hub

    A new Hotel Ads campaign type is currently in beta.   Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the introduction of a new campaign type. There is also a new Hotel Center for managing hotel price feeds. This move is similar to the […]

    Jul
    13
    2018

    Do Google reviews impact local ranking?

    Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings. Joy Hawkins on July 12, 2018 at 11:49 am More In May of this year, many small businesses lost a number of Google reviews. A month later, […]

    Jul
    9
    2018

    30 Crazy Social Media Facts That Might Change How You Think About Marketing

    If you’re looking to slay the digital marketing dragon, you’re going to need social media as one of your weapons. Social media has been a rising player in the digital marketing game for so long now that many are wondering when it’s going to start losing steam. The answer to this question? Not anytime soon. […]

    Jul
    9
    2018

    How to Prevent Call Fraud in PPC Campaigns

    BIA Kelsey predicts that 169 billion calls will be made to businesses from smartphones by the year 2020, as mobile engagement increases and mobile technology evolves. Chances are, you’re part of the 51 percent of mobile searchers who admit to calling businesses often (and so am I). But just because mobile technology is increasing our […]

    Jul
    9
    2018

    Top 7 Ranking Signals: What REALLY Matters in 2018?

    Every year it seems Google gives us a new ranking factor. In 2014, HTTPS became a ranking signal. In 2015, mobile usability became a ranking signal. Then, 2016 shifted content development as RankBrain came onto the scene. And, in 2017, there was a more significant push for more HTTPS websites. Now, in 2018, mobile page […]

    Jul
    4
    2018

    Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’

    After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer. Michelle Robbins on February 8, 2018 at 6:11 pm MORE July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and […]

    Jun
    30
    2018

    How to create the perfect ad with audience targeting

    Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad. As search marketers, we are well aware of the power of audience targeting. We got a taste of it with remarketing, […]

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