Browsing articles in "Google"
Mar
18
2019

Are you wasting money on Google Ads?

Eliminate wasted spend and maximize ROAS on Google Ads in 5 simple steps. Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more […]

Mar
18
2019

Goodbye green? Google testing black “Ad” label in Search

Others in the EU region have also spotted it. We reached out for comment. “We’re always testing new ways to improve our experience for our users and advertisers, but don’t have anything specific to announce right now,” a Google spokesperson said. Why you should care. Presumably, greater differentiation between ads and organic will have a […]

Mar
18
2019

Back to Basics: A beginners guide to voice search and digital assistants in 2019

Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.    Voice search isn’t only here to stay, it’s on the rise. Is your website optimized for spoken queries? If not, then you could lose market share to competitors whose websites are […]

Feb
20
2019

Study Shows AMP Can Lead to Increase in Organic Search Traffic

  Study: The 80 Most Common E-Commerce Website Mistakes To help out the business community we’ve conducted research powered by SEMrush Site Audit to find out which issues e-commerce websites are struggling with most. SEMrush with Paul Lovell scanned 1300 online shops for 80 technical and SEO issues, varying widely from mild nuisances to severe […]

Feb
20
2019

Business owners can now reply to reviews on Google Maps desktop

If you primarily use a desktop computer, you’ll be happy to know that you can now reply to Google Maps reviews without opening a mobile app. Business owners with verified Google My Business listings can now reply to reviews left about their business directly in Google Maps on desktop, Kara Jancourtz, a community manager from the […]

Oct
1
2018

SEO for the Holidays: 2019 Edition

For anyone who’s been involved in SEO for longer than a few months, you’ll know that you’re dealing with a rapidly changing environment. Not only are we dealing with algorithms that change daily but it’s compounded with SERP layout changes and often dramatic shifts in device usage. You’re hopefully already well-underway with your holiday SEO efforts for 2018, but […]

Oct
1
2018

What to Do When Things Go Wrong in SEO

One unfortunate part about the world of SEO is that sometimes things go wrong. This can happen because you: Get over-aggressive with SEO tactics. Do things that are considered wrong by Google because you don’t know any better. Use shady/spammy tactics. If SEO has gone wrong for you, this chapter will go through what you […]

Aug
22
2018

Google extends extra characters of Responsive Search Ads to text ads

The new text ad format will continue to roll out this fall. In the meantime, standard text ads can get longer, too. AmsStudio / Shutterstock.com You get an extra headline! And you get an extra headline! Oh, and you get a longer description, too. Google will start rolling out its responsive search ads to more accounts in […]

Aug
10
2018

Facebook Challenges Google in Local Search

How To Sell SEO Like A Champion Want to drastically increase your agency’s revenue through selling SEO services? Get this in-depth guide to getting started and scaling selling SEO to your clients! ADVERTISEMENT New Facebook update to their mobile app benefits small local businesses. The changes make it easier for potential customers to find and […]

Aug
10
2018

How to Use Facebook Click-to-Messenger Ads

There’s this one weird trick you can do to totally revolutionize how you do Facebook ads. Not many people know about it, so it’s a huge opportunity to multiply your return on Facebook ad spend and drop your CPA. Here’s a real-life case study data of the before-and-after ROAS of Facebook ads when implementing this Facebook […]

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