Browsing articles in "Google"
    May
    27
    2021

    H1 Headings: Over 50% of SEOs Doing it Wrong?

    Poll of nearly 2,000 SEOs shows more than 50% don’t know what Google recommends for H1 headings Recent discussions on social media indicates there is considerable disagreement in how to use Heading (H1, H2) elements. Despite guidance from Google about the use of headings the SEO industry still can’t agree about how to use headings. […]

    May
    27
    2021

    The Complete Guide to Amazon Alexa SEO

    Amazon Alexa’s popularity means understanding and optimizing for Alexa is more important than ever. Here’s everything you need to know. Amazon Alexa’s multiple uses in smart home design, music, and even the ability to call you an Uber have made it easy and convenient for a larger audience set to adopt the technology. But while […]

    Jul
    12
    2020

    5 Must-Know Features in Google Search Console

    Make the most of Google Search Console and uncover these five hidden gems within GSC that will help make your life as an SEO easier. Brian Harnish  / July 7, 2020 338 SHARES 21K READS Within Google Search Console, hidden gems abound. But, there are five special hidden gems that will help make your SEO life […]

    Jul
    12
    2020

    History of Google Algorithm Updates

    What are Google Algorithms? Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs). In its […]

    Mar
    18
    2019

    Are you wasting money on Google Ads?

    Eliminate wasted spend and maximize ROAS on Google Ads in 5 simple steps. Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more […]

    Mar
    18
    2019

    Goodbye green? Google testing black “Ad” label in Search

    Others in the EU region have also spotted it. We reached out for comment. “We’re always testing new ways to improve our experience for our users and advertisers, but don’t have anything specific to announce right now,” a Google spokesperson said. Why you should care. Presumably, greater differentiation between ads and organic will have a […]

    Mar
    18
    2019

    Back to Basics: A beginners guide to voice search and digital assistants in 2019

    Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.    Voice search isn’t only here to stay, it’s on the rise. Is your website optimized for spoken queries? If not, then you could lose market share to competitors whose websites are […]

    Feb
    20
    2019

    Study Shows AMP Can Lead to Increase in Organic Search Traffic

      Study: The 80 Most Common E-Commerce Website Mistakes To help out the business community we’ve conducted research powered by SEMrush Site Audit to find out which issues e-commerce websites are struggling with most. SEMrush with Paul Lovell scanned 1300 online shops for 80 technical and SEO issues, varying widely from mild nuisances to severe […]

    Feb
    20
    2019

    Business owners can now reply to reviews on Google Maps desktop

    If you primarily use a desktop computer, you’ll be happy to know that you can now reply to Google Maps reviews without opening a mobile app. Business owners with verified Google My Business listings can now reply to reviews left about their business directly in Google Maps on desktop, Kara Jancourtz, a community manager from the […]

    Oct
    1
    2018

    SEO for the Holidays: 2019 Edition

    For anyone who’s been involved in SEO for longer than a few months, you’ll know that you’re dealing with a rapidly changing environment. Not only are we dealing with algorithms that change daily but it’s compounded with SERP layout changes and often dramatic shifts in device usage. You’re hopefully already well-underway with your holiday SEO efforts for 2018, but […]

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