Browsing articles in "Google"
    Oct
    1
    2018

    What to Do When Things Go Wrong in SEO

    One unfortunate part about the world of SEO is that sometimes things go wrong. This can happen because you: Get over-aggressive with SEO tactics. Do things that are considered wrong by Google because you don’t know any better. Use shady/spammy tactics. If SEO has gone wrong for you, this chapter will go through what you […]

    Aug
    22
    2018

    Google extends extra characters of Responsive Search Ads to text ads

    The new text ad format will continue to roll out this fall. In the meantime, standard text ads can get longer, too. AmsStudio / Shutterstock.com You get an extra headline! And you get an extra headline! Oh, and you get a longer description, too. Google will start rolling out its responsive search ads to more accounts in […]

    Aug
    10
    2018

    Facebook Challenges Google in Local Search

    How To Sell SEO Like A Champion Want to drastically increase your agency’s revenue through selling SEO services? Get this in-depth guide to getting started and scaling selling SEO to your clients! ADVERTISEMENT New Facebook update to their mobile app benefits small local businesses. The changes make it easier for potential customers to find and […]

    Aug
    10
    2018

    How to Use Facebook Click-to-Messenger Ads

    There’s this one weird trick you can do to totally revolutionize how you do Facebook ads. Not many people know about it, so it’s a huge opportunity to multiply your return on Facebook ad spend and drop your CPA. Here’s a real-life case study data of the before-and-after ROAS of Facebook ads when implementing this Facebook […]

    Aug
    10
    2018

    How to rev up your page speed for better website performance

    Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus. Page speed is now a ranking factor on mobile search. That means it’s a critically important component in all of […]

    Jul
    31
    2018

    How to use SEO for big ROI during back-to-school and other sales events

    Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months getting ready for the biggest sales events of the year. In fact, many retailers will report […]

    Jul
    18
    2018

    Do Google reviews impact local ranking?

    Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings. In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed […]

    Jul
    18
    2018

    5 Things Google Ads can now do automatically

    Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results. Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that […]

    Jul
    4
    2018

    Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’

    After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer. Michelle Robbins on February 8, 2018 at 6:11 pm MORE July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and […]

    Jun
    30
    2018

    How to create the perfect ad with audience targeting

    Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad. As search marketers, we are well aware of the power of audience targeting. We got a taste of it with remarketing, […]

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