Editor’s Note: This is a section of our soon to be completely redone SEO Guide. Enjoy! “Practice. Learn and then unlearn — that’s the trick in finding your own style of playing. You can’t merely emulate, you have to innovate, or at the very least create your own path into the process,”  said writer, actress, and […]

Earlier this year, Nemanja Darijevic, Creative and Development Director of Pixel Road Designs, joined SEJ ThinkTank to talk about the future of visual marketing. In his talk, Darijevic gave us a powerful reminder of just how important great visuals are to SEO and e-commerce in 2016, with facts such as: Our brains process images 60,000x […]

There are two key page types involved in e-commerce SEO (i.e. products or services) for both search engines and shoppers: Product information pages Product category pages The optimization of both plays a critical role in helping your products get traffic and converting that traffic into customers. Unless a visitor to your site enters through a specific […]

Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation. This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. […]

Online reviews and public customer feedback have a major impact on consumers’ purchase decisions. They happen to play an increasingly important role in local search, too. Looking to leverage reviews and feedback to drive your brand’s local search ranking and performance? Here are key insights and best practices to help you get started. Online Reviews […]

S.No Website Checklist Items 1 Ensure non-www to www redirect is setup. 2 Redirect all soft 404 pages to home page. 3 Hide wp-config.php in wordpress 4 Don’t use free themes for wordpress 5 Ensure your navigation menu items are indexable. 6 Use clean, SEO friendly URLs. 7 Images with alt/title tags 8 compress and […]