Browsing articles in "seo"
Jul
31
2018

How to build an e-commerce SEO strategy for large retailers

Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each. Online retailers face a whole host of relatively unique search engine optimization (SEO) considerations most other websites don’t deal with. Most discussions about those differences focus on issues such as […]

Jul
31
2018

How to use SEO for big ROI during back-to-school and other sales events

Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months getting ready for the biggest sales events of the year. In fact, many retailers will report […]

Jul
31
2018

7 easy ways to multiply your conversions

Personalize your marketing with dynamic content. Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago, […]

Jul
24
2018

How Important Is an H1 Tag for SEO?

How To Sell SEO Like A Champion Want to drastically increase your agency?s revenue through selling SEO services? Get this in-depth guide to getting started and scaling selling SEO to your clients! ! ADVERTISEMENT Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out […]

Jul
24
2018

3 Content Optimization Tips to Boost Your Traffic

Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content Are you using the right metrics to measure how your content marketing campaigns are performing? Get a copy of our latest ebook and learn which key performance indicators truly matter. Download yours here now for FREE! ADVERTISEMENT You put a lot of blood, sweat, […]

Jul
24
2018

Google: Don’t Mix Noindex & Rel=Canonical

How To Sell SEO Like A Champion Want to drastically increase your agency?s revenue through selling SEO services? Get this in-depth guide to getting started and scaling selling SEO to your clients! ! ADVERTISEMENT Google’s John Mueller advises site owners not to mix signals like noindex and rel=canonical. The two signals are contradictory pieces of information, Mueller […]

Jul
20
2018

The small business owners guide to conquering SEO: The glossary

Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO. If you are a small business owner with a grasp of what it takes to make your site rank for the search terms your potential […]

Jul
19
2018

Bing Ads recommends updating final ad URLs to HTTPS if supported

With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol. With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. For sites that support HTTPS, […]

Jul
19
2018

How to project SEO traffic levels and avoid saying, ‘It depends’

Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Have you ever had this conversation with someone from upper management? Boss: “If we implement your recommendations, how will this impact […]

Jul
18
2018

Mobile SERP survival: Technical SEO checklist

A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary. It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. […]

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