Browsing articles in "Uncategorized"
    May
    12
    2022

    8 White Hat SEO Techniques To Double Your Search Traffic

    Outperform the competition by addressing Google’s key factors in determining search results. Here are eight ‘white hat’ ways to do it. Chuck Price   Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can potentially double, triple, or even 10x your traffic from organic search. The Google system […]

    May
    12
    2022

    Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips

    Discover great Facebook Ads tips to help you get started on your road to Facebook advertising success, from setup to creative to tracking. Alex Macura    As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is a digital […]

    May
    12
    2022

    Performance Max Campaigns Driving Growth In Google Ads Revenue

    Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue. Brooke Osmundson    Last week, Google held its Q1 earnings call, touting its year-over-year Search growth. The company reported $68 billion in Q1 revenue, with over 50% attributed to Search and Ads. Performance Max campaigns were one […]

    May
    12
    2022

    Where To Invest In SEO For Maximum Impact

    A successful SEO strategy can reap numerous rewards for your brand. Learn how to invest in SEO and add this critical tool to your marketing mix. Loren Baker    You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, it’s no surprise you’ve recognized […]

    Dec
    28
    2021

    4 Updates To Google Ads Performance Planner

    Google Ads Performance Planner gets updated with more data and the ability to forecast more campaigns at once. Matt Southern / December 1, 2021 / 2 min read Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. Performance Planner is designed to simplify the process of strategizing campaigns by […]

    Dec
    28
    2021

    Google Ads Allows Stock Photos For Image Extensions

    In a series of updates to image extensions for Google Ads, a selection of stock photos can now be used when previously they weren’t allowed. Matt Southern / December 12, 2021 / 2 min read Now, when asked to choose an visual for an image extension, you can select the “Stock Images” option. After finding a photo you’d like to […]

    Dec
    28
    2021

    Keyword Prominence As A Google Ranking Factor: What You Need To Know

    Keyword prominence is an SEO best practice that signals Google about what the page should rank for. But is it a ranking factor? Matt Southern / December 19, 2021 / 7 min read Keyword prominence is an SEO best practice that involves using a page’s target keyword early in order to send a strong signal to Google about what the […]

    Dec
    28
    2021

    How To Use Header Tags: SEO Best Practices

    Header tags are still important to both Google and your users. Here are 7 best practices to follow when crafting yours. Amelia Willson / December 27, 2021  Header tags are still a strong signal for SEO. Google’s John Mueller said it himself: “[W]hen it comes to text on a page, a heading is a really strong signal telling […]

    Sep
    8
    2021

    10 Signs Your Digital Marketing Strategies need to be amplified

    10 Signs Your Digital Marketing Strategies

    Not witnessing a rise in your engagement? Not able to climb up the Google searches?  Probably the surest signs that your digital marketing is falling flat is if you’re not seeing the outcomes you need from your marketing campaigns. The truth is, you may not know whether your marketing is effective if you don’t know […]

    Jul
    17
    2018

    Google My Business Lets Users Add “Call Now” Button to Posts

    Google is letting users add “Call Now” buttons to posts created in Google My Business. Tapping on the “Call Now” button will trigger a phone call to the primary phone number included in the Google My Business listing. There is no option for businesses to change the phone number associated with the “Call Now” button, […]

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