It is official. After hinting at removing the Google content keywords report from Google Search Console, Google did it.
Google has just removed another feature from the Google Search Console: the content keywords report, one of the earliest features found in the Google Search Console when it was first built.
Google said when the tool first launched, this report was the “only way to see what Googlebot found when it crawled a website.” Now, you have features like Search Analytics and Fetch, and others. Google also said “users were often confused about the keywords listed in content keywords.”
So Google decided to remove the feature for those reasons. This is not a surprising move; we heard Google was looking to remove it back in May.
Google also recently dropped the Sitelinks demotion feature from Google Search Console the other week.
Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.