How digital marketing promotes a movie? (Recent sensation – Kabali)

How digital marketing promotes a movie? (Recent sensation - Kabali)

When it comes to the promotion of movies, Digital Marketing is the most efficient tool. However, top players suggest just by using Social media, Websites and landing pages, you can create a sensation for your movie. Remember, nowadays people are booking tickets online and no one is ready to wait in long queues for the show.

Right from releasing the first look on facebook, a teaser on YouTube, the movie gets its audience and remember, this is even before its mainstream release. Only after witnessing the power of YouTube, the producers and promoters decided to go for official release of jukebox tracks of the movies on the video platform. The recent sensation in Movie Digital Marketing is ‘Kabali’. Even though a big star like Rajinikanth does not need a promotion, in this digital era, staying update is necessary.

Produced by V Creations’ Kalaippuli S Thanu and written and directed by Pa Ranjith, the drama co-stars Radhika Apte, Kalaiarasan, Winston Chao, Dinesh Ravi, Riythvika and John Vijay and is set mostly in Malaysia. Rajinikanth’s character reportedly runs a school for children affected by gang wars.

Neruppu Da

How one can employ Digital marketing for movies?

Over the past few weeks, I had a number of conversations with people involved in film marketing about using Digital marketing to promote movies virally. There are a few things unique about marketing films. Timing is incredibly important – you must build up as much hype in the short space of time leading up to and around the launch as possible. You must involve in a powerful content marketing strategy for an upcoming film.  Social apps are extremely powerful at driving engagement and traffic, as they can be hooked directly to get users sharing and inviting their friends to the film’s page.

Use different social platforms to make up a multi-channel strategy. I would recommend Facebook https://www.facebook.com/kabalipage/ , Twitter https://twitter.com/KabaliMovie , Pinterest, Instagram and Youtube https://www.youtube.com/watch?v=LHaGDT6Pdbk . Make sure that you share content across all platforms and give them equal attention, as your fans will always have their own preference. Video ads are an incredibly effective tool for drumming up interest and seeding your trailer online. They are relatively inexpensive, and you are not charged if the viewer clicks ‘skip’ within the first five seconds. Of course, the more interesting you can make it for the viewer the better.

Make your Facebook Page Interactive

First, when it comes to designing your Facebook Page, make it visually compelling. So many Movie Facebook Pages do not make use of the huge amount of space that Facebook offer to brand your page and drive engagement. I am a big fan of using the cover image in creative ways to attract attention to the app section of a page. Get creative with your design, but keep everything above the fold bold and in line with the film branding. When done well, it looks incredible.

Finally, when it comes to posting timeline updates, keep it visual, balanced, and engaging. Photos and videos typically generate the most engagement on Facebook, so be sure to incorporate this into your strategy, while balancing the type of content you post. In terms of frequency, I usually find that two posts per day works well on Facebook. If you are struggling for time to keep posting updates, you can use a scheduling tool like Buffer or Hoot suite to manage this.

Harness the power of Memes

Memes are becoming a great way of leveraging your audience’s creativity to build highly shareable content that subtly promotes your movie. The benefit of using memes is they are easily customizable, extremely shareable, and very quick to produce.

0 CTBrJ3AUAAAjH3v kabali-trolls-rajini-haters meme (3)

Experiment with other platforms

While Facebook, YouTube, and Twitter will almost certainly be at the centre of your social media strategy, that does not mean you should avoid the smaller platforms, such as Vine, Instagram, or Pinterest.

Marketing films is not an easy task. If you want to stand out from the crowd, do something remarkable, be ambitious with your marketing goals and do not believe the myth that you need a large budget to achieve great results. Money helps, but creativity is the real currency in marketing.

About the Author:

98 Comments+ Add Comment

  • Nice informative blog

  • At this time I am going to do my breakfast, later than having my breakfast coming yet again to read other news.

    Feel free to surf to my web site :: weight loss market

  • excellent points altogether, you just received a logo new reader.
    What might you recommend about your post that you simply made some days
    in the past? Any sure?

  • Simply wish to say your article is as surprising.
    Thhe clarity in your post is just nice and i could assumme you’re an expert on this subject.
    Fine with your perrmission let me to grab your feed too keep updated with forthcoming post.
    Thanks a million aand please continue the enjoyable work.

  • Great weblog here! Additionally your web site loads up fast!
    Whaat host are you using? Can I get your affiliate hyperlink in your host?
    I want my web site loaded up as fastt as yours lol

  • Good info. Lucky me I discovered your site by accident (stumbleupon).
    I’ve saved as a favorite for later!

  • I am perpetually thought about this, thank you for posting.

  • I like this post, enjoyed thks oone thanks for posting.

  • I’m truly enjoying the design and layout of your blog. It’s
    a very easy on the eyes which makes it much more enjoyable foor me to come here and visit more often. Did you
    hire out a developer to create your theme? Excellent work!

  • Beautiful Ivory Calla Lily Grass Artificial Flower Arrangement Ⅰn Glass Vase.

  • Hmm it loopks likе your siite ate mmy first
    сomment (it was extremely ⅼong) sⲟ I guess
    I’ll just ѕᥙm іt up what I submitted ɑnd
    sɑʏ, I’m tҺoroughly enjoying үоur blog.

    I too am an aspiring blpg blogger ƅut I’m still neѡ too everʏthing.
    Dⲟ yօu hɑve anny tips for newbie blog writers? Ⅰ’d genuinely аppreciate іt.

    Alsο visit my web siite – http://www.asfaleiaautokinhtou.Com

  • I am not really excellent with English but I gett old this really
    easygoing to understand.

  • I know this website offers quality based content and additional information,
    is there any other web site which offers these kinds of things in quality?

  • I like this website so much, saved to fav.

  • Generally I do noot learn article on blogs, however I wish tto say that this write-up very forced me too take a look at and doo it!
    Your writing taste has been surprised me.
    Thank you, quite nide article.

  • Google

    The time to study or go to the content material or web-sites we have linked to below.

  • For latest information you have to pay a quick visit world-wide-web and on world-wide-web I found this website as a best web pwge for latest updates.

  • It’s perfect time to make some plans for the future and it is time to be
    happy. I’ve read this post and if I could I want to suggest
    you few interesting things or tips. Maybe you can write next articles
    referring to this article. I desire to read even more things about it!

  • Hi there very nice web site!! Man .. Beautiful .. Wonderful ..
    I will bookmark your site andd take the feeds also…I am satisfied to find numerous useful information here within the submit, we’d like
    work out more techniques on tis regard, thank you for sharing.

  • Sweet site, super pattern, rattling clean and utilise genial.

  • Hey very nice blog!! Guy .. Excellent .. Wonderful .. I will bookmark yoyr
    blog and take the feeds also…I’m glad tto find numerouhs helpful info right here in the publish, we want develop moe strategies in this
    regard, thank you for sharing.

  • Thanks intended for furnishing such very good write-up. http://im.vcimcode.com/home.php?mod=space&uid=602075&do=profile&from=space

  • I got this site from my buddy who shared with me on the topic of this web site and
    at the moment this time I am browsing this web page and reading very
    informative articles at this time.

  • Excellent way of describing, and fastidious paragraph to obtain data on the topic of my presentation subject, which i am going to present in university.

  • I simply could not depart your website prior to suggesting
    that I really loved the usual info an individual supply for your visitors?
    Is going to be again ceaselessly in order to check out new posts

    My site … Chrinstine http://bing.org

  • It is the best time to make some plans for the future and
    it is time to be happy. I’ve read this post and if I could I desire to suggest you few interesting
    things or advice. Perhaps you could write next articles referring to this article.
    I want to read even more things about it!

    my blog post :: Amy http://yahoo.co.uk

  • Apprecciate this post. Will try it out.

  • Google

    The information talked about inside the write-up are some of the most effective readily available.

  • Many thanks, this site is very practical.

  • Love the website– very user friendly and whole lots to see!

  • Hey there! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?

  • Free Games

    […]Sites of interest we have a link to[…]

  • Play free games

    […]Here are some of the web-sites we recommend for our visitors[…]

  • sito qui

    […]we came across a cool internet site which you may well enjoy. Take a appear should you want[…]

  • Thank you so much for sharing your amazing web-site.

  • Click here for more information

    […]check below, are some entirely unrelated internet websites to ours, even so, they are most trustworthy sources that we use[…]

  • Youtube stuff

    […]Here are several of the web sites we advise for our visitors[…]

  • More information

    […]Here are a number of the internet sites we advise for our visitors[…]

  • Click here

    […]always a massive fan of linking to bloggers that I enjoy but don’t get a whole lot of link like from[…]

  • download

    […]the time to read or check out the content or web-sites we have linked to below the[…]

  • SEO services in Lahore

    […]Here are some of the websites we advocate for our visitors[…]

  • Free download games

    […]Every once inside a when we opt for blogs that we read. Listed beneath would be the most recent web sites that we pick […]

  • Divorce Law Firm for Men

    […]The data talked about in the post are some of the most beneficial obtainable […]

  • I went over this web site and I think yoou have a lot of
    good info, saved to favorites (:.

  • I see many interesting posts here. Your site can go viral easily, you need some initial traffic only.
    How to get initial traffic? Search for: Jemensso’s tricks

  • lava rock Veneers

    […]we prefer to honor many other web sites around the internet, even when they aren’t linked to us, by linking to them. Below are some webpages really worth checking out[…]

  • My time intensive internet search has at the end of the day been recognized with awesome concept to exchange with my friends and classmates.

  • Thanks for the auspicious writeup. It actually was once a entertainment account it.
    Glance advanced to far added agreeable from you!
    By the way, how can we keep in touch?

  • retirement benefits cut by congress

    […]Here is a good Blog You might Come across Fascinating that we Encourage You[…]

  • I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get setup?
    I’m assuming having a blog like yours would cost
    a pretty penny? I’m not very internet savvy so I’m not 100% positive.
    Any tips or advice would be greatly appreciated. Many thanks

  • Wow, this paragraph is fastidious, my sister is analyzing these kinds of things,
    thus I am going to let know her.

    Here is my page: Bill http://Bing.Co.uk/

  • I am regular visitor, how are you everybody?
    This article posted at this website is really pleasant.

  • Hey I кnow this is off topic but I was wondering
    if үou кnew of any widgᥱts I could add to my blog tһat automwtically twеet mmy newest twittеr updates.
    Ⅰ’ѵe been looking for a pⅼug-in like this for quite
    soe time and was Һoping maybе you would have somе experince with something like this.
    Please let mee know if you run into anything.
    I truly enjoy reading your blߋg and I look forward to yоur new updates.

  • These are really fantastic ideas in regarding blogging.
    You have touched some pleasant factors here. Any way keep up wrinting.

    Also visit my page John http://yahoo.net

  • At this time it seems like WordPress is the best blogging platform available right now.

    (from what I’ve read) Is that what you are using on your blog?

  • well of course, everyone loves to get rich but not everyone would love to do hard work;;

  • Hi there, just became aware of your blog through Google, and found that
    it’s truly informative. I am gonna watch out for brussels.
    I will be grateful if you continue this in future.
    Lots of people will be benefited from your writing.


  • This blog was… how do I say it? Relevant!! Finally I have found something which helped
    me. Cheers!

  • An fascinating discussion is worth comment. I believe that you can write more on this topic, it might not become a taboo subject but typically people are inadequate to communicate in on such topics. Yet another. Cheers

  • Fliesendekor-Bad

    […]Sites of interest we’ve a link to[…]

  • well, outsourcing can actually save any company several million dollars because of cheap labor..

  • glass coasters

    […]Sites of interest we have a link to[…]

  • A lot of thanks for all of your work on this site. Betty really loves setting aside time for internet research and it is simple to grasp why. Most people learn all concerning the dynamic manner you convey rewarding tips on the website and as well encourage participation from visitors about this point plus my princess is undoubtedly being taught a great deal. Enjoy the rest of the new year. You have been conducting a fabulous job.

  • Wow, marvelous blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look
    of your website is fantastic, let alone the content!

  • Thank you for any other great article. Where else may
    just anybody get that type of info in such an ideal way of writing?
    I’ve a presentation next week, and I am at the look for such information.

  • What’s up all, here every one is sharing these know-how, therefore it’s
    nice to read this blog, and I used to pay a visit this weblog every day.

  • Post writing is also a fun, if you be familiar with after that you can write if not it is complex to write.

  • Also visit my page: best place to buy engagement ring online

  • mirar a este sitio web

    […]please check out the sites we comply with, which includes this one, as it represents our picks from the web[…]

  • Check out my blog – best place to buy engagement rings online (Shayne)

  • Generally I do not read article on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing taste has been amazed me. Thank you, very nice article.

  • Nice sword at the price.

  • Cold Steel products are known for their durability and this item keeps that reputation in place. My only complaint is that it does seem a bit on the light side, but that is the same for all of Cold Steel’s polypropylene practice weapons.

  • I read that some people had issues, but I must be lucky. This sword if fantastic! No blemishes, rust, or rough spots. Arrived very sharp, and ready for action. Liked it so much I purchased the Warrior-series wazisashi and it was great too!

  • Awsome site! I am loving it!! Will be back later to read some more. I am taking your feeds also.

  • Hello, I wish for to subscribe for this webpage to get hottest updates, thus where can i do it please assist.

  • personalised shot glasses

    […]Sites of interest we’ve a link to[…]

  • excellent issues altogether, you simply gained a logo new reader. What may you suggest in regards to your publish that you simply made some days in the past? Any positive?

  • Hello! Nice stuff, remember to keep me posted any time
    you post something like this!

    Here is my web-site; female hair loss treatment

  • Handyshop Innsbruck Hall

    […]Sites of interest we’ve a link to[…]

  • 20ft flat pack container houses

    […]always a major fan of linking to bloggers that I love but don’t get a lot of link like from[…]

  • Very informing story, saved your site for hopes to read more!

    Have a look at my web-site; http://www.smore.com

  • Education;

    […]the time to read or visit the content material or web pages we’ve linked to below the[…]

  • Fantastic post, I’m looking forward to hear more from you!!

    Here is my weblog sytropin review (Antonia)

  • Thanks for a marvelous posting! I certainly enjoyed reading it,
    you’re a great author. I will be sure to bookmark your blog and may come back in the future.
    I want to encourage one to continue your great writing, have a nice weekend!

  • futbol apuestas

    […]very handful of internet websites that happen to become comprehensive below, from our point of view are undoubtedly effectively worth checking out[…]

  • This paragraph provides clear idea designed
    for the new people of blogging, that genuinely how
    to do running a blog.

  • It was unplanned. It impartial happened during some latest uncover of id‚e re‡u after it became patent that Michael couldn’t handle himself satisfactorily everywhere dolls to examine a relationship with one. She ticket she was helping in pussy xxx her inspired candid and straightforward device.

  • I will right away grasp your rss as I can’t in finding your
    email subscription hyperlink or e-newsletter service. Do you’ve any?
    Kindly let me know in order that I could subscribe.

  • Very efficiently written information. It will be valuable to anybody who utilizes it, as well as myself. Keep up the good work – can’r wait to read more posts.

  • Very informative article post.Thanks Again. Keep writing.

  • Thank you ever so for you post.Thanks Again. Keep writing.

  • Muchos Gracias for your post.Thanks Again. Much obliged.

  • This is very interesting, You’re a very skilled blogger.
    I’ve joined your feed and look forward to seeking more of your great post.
    Also, I’ve shared your website in my social networks!

  • You have brought up a very fantastic points , appreciate it for the post.

  • It is really a great and helpful piece of info. I am satisfied that you simply shared this helpful information with us. Please stay us up to date like this. Thank you for sharing.

  • Great write-up, I’m normal visitor of one’s blog, maintain up the excellent operate, and It is going to be a regular visitor for a lengthy time.

  • Just wanna remark on few general things, The website pattern is perfect, the subject matter is very wonderful : D.

Leave a comment