If you don’t know it yet, Pokémon GO is freaking huge. According to SimilarWeb,
“Over 60% of those who have downloaded the app in the US are using it daily, meaning around 3% of the entire US Android population are users of the app.”
Average daily users have already surpassed Tinder and may soon pass Twitter’s app. Part of Pokémon GO’s appeal is it truly crosses age boundaries — people in their 20s and 30s remember Pokémon’s explosive popularity in the 90s and early 2000s, and kids now are beginning to see how awesome and fun playing in the “pocket monster” world can be. Because of the large demographic reach, there are so many potential uses for marketers.
While the app doesn’t offer any sponsorship or partnership programs right now, the future is certainly full of possibilities. Here are some of the current and potential ways marketers can get involved in the Pokémon GO hype.
How Can You be Part of The Conversation?
While right now there aren’t sponsorships or advertising available in Pokémon GO– there are still ways for marketers to get involved. If your business happens to be the site of a Pokémon GO gym or PokéStop, you can take advantage.
For example, this Mexican restaurant in my town is a PokéStop, where users can come by to get freebies to help them in the game:
Jose Peppers could welcome these users who are driving around (and stopping into) their business by offering a special deal. Maybe free espinaca dip or dessert if customers show the server their Pokémon GO account or checks into their restaurant with a Facebook update, tweet, or Instagram post.
Also, just promoting that your location is near a gym or stop can get more visibility and foot traffic, if you have a good social media presence: