Jun
    24
    2016

    What Is Social Media Marketing?

    Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a […]

    Jun
    24
    2016

    Apple gets into the SEM business with paid-search for app developers

    The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report. Apple is getting into the paid-search business. At next week’s WWDC, according to a report in The Verge, the company will unveil paid-search ads for the App Store. It’s also going to introduce […]

    Jun
    24
    2016

    12 things successful PPC managers do in the morning

    How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it’s all about learning good habits and describes her agency’s daily morning routine. There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of things you like […]

    Jun
    18
    2016

    How digital marketing promotes a movie? (Recent sensation – Kabali)

    How digital marketing promotes a movie? (Recent sensation – Kabali) When it comes to the promotion of movies, Digital Marketing is the most efficient tool. However, top players suggest just by using Social media, Websites and landing pages, you can create a sensation for your movie. Remember, nowadays people are booking tickets online and no […]

    Jun
    13
    2016

    What is Brand Management?

    As marketers, understanding the basics of brand management is imperative. Brand management is the strategy and analysis behind how the public perceives your brand. It is a challenge to stay true to your product, mix it up with the consumer insights about the brand, and to ultimately come up with the right formula for your brand’s perception. SEJ SUMMIT. […]

    Jun
    13
    2016

    How to Improve Your Local Search Ranking Using Online Reviews

    Online reviews and public customer feedback have a major impact on consumers’ purchase decisions. They happen to play an increasingly important role in local search, too. Looking to leverage reviews and feedback to drive your brand’s local search ranking and performance? Here are key insights and best practices to help you get started. Online Reviews […]

    Jun
    13
    2016

    How to Succeed With AdWords New Local Search Ads

    AdWords is one of the most successful marketing channels. And, now it’s about to get a little noisier. On May 24, 2016, Google announced at the Google Performance Summit some significant changes to Adwords introducing the “next generation of local search ads.” Local ads are evolving as search does. Almost a third of mobile searches […]

    Jun
    7
    2016

    8 Common Digital Marketing Practices for eCommerce Website

    eCommerce just uplifted its status from being a marketing tool to an individual business methodology. Gone are the days where we have to go to our favourite shops to purchase everything. Those shops are now functioning online and we can do a hassle-free shopping in minutes. Now, you have your own eCom store and there […]

    May
    18
    2016

    Google-Friendly Directory Submission Sites

    Building effective links has become a struggle in the last few years, as Google continues to crack down on manipulative link practices, including web directories. Does this mean web directories are never a good idea? No, but there are a lot of precautions that need to be taken. For example, never list on any low-quality […]

    Apr
    6
    2016

    Website Checklist for Seo – 2016

    S.No Website Checklist Items 1 Ensure non-www to www redirect is setup. 2 Redirect all soft 404 pages to home page. 3 Hide wp-config.php in wordpress 4 Don’t use free themes for wordpress 5 Ensure your navigation menu items are indexable. 6 Use clean, SEO friendly URLs. 7 Images with alt/title tags 8 compress and […]