Sep
6
2016

5 Tricks for Getting More Engagement on Facebook Live

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Does Facebook Live Really Matter?  Worried this is just another thing you have to learn how to do and implement without seeing any results? In our fast-moving industry, it can feel like as soon as you tackle one new platform (Twitter), another one pops up (Snapchat). It can be seriously hard to keep up and […]

Sep
6
2016

What Is Social Media Marketing?

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What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. […]

Sep
6
2016

How a Google Analytics change may be skewing your view of SEO’s value

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Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. Janet Driscoll Miller on September 1, 2016 at 10:50 am More When doing search engine optimization, either for clients or as an in-house marketer, we […]

Sep
6
2016

Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google

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A step-by-step look at getting more granular estimates from Keyword Planner. Ginny Marvin on September 1, 2016 at 12:05 pm More Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers how […]

Sep
6
2016

Is SEO right for your business?

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Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation. This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. […]

Aug
4
2016

How to Market Your Business on Pokémon GO

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If you don’t know it yet, Pokémon GO is freaking huge. According to SimilarWeb, “Over 60% of those who have downloaded the app in the US are using it daily, meaning around 3% of the entire US Android population are users of the app.” Average daily users have already surpassed Tinder and may soon pass […]

Jun
24
2016

What Is Social Media Marketing?

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Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a […]

Jun
24
2016

Apple gets into the SEM business with paid-search for app developers

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The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report. Apple is getting into the paid-search business. At next week’s WWDC, according to a report in The Verge, the company will unveil paid-search ads for the App Store. It’s also going to introduce […]

Jun
24
2016

12 things successful PPC managers do in the morning

How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it’s all about learning good habits and describes her agency’s daily morning routine. There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of things you like […]

Jun
18
2016

How digital marketing promotes a movie? (Recent sensation – Kabali)

How digital marketing promotes a movie? (Recent sensation – Kabali) When it comes to the promotion of movies, Digital Marketing is the most efficient tool. However, top players suggest just by using Social media, Websites and landing pages, you can create a sensation for your movie. Remember, nowadays people are booking tickets online and no […]

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