Jun
13
2016

What is Brand Management?

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As marketers, understanding the basics of brand management is imperative. Brand management is the strategy and analysis behind how the public perceives your brand. It is a challenge to stay true to your product, mix it up with the consumer insights about the brand, and to ultimately come up with the right formula for your brand’s perception. SEJ SUMMIT. […]

Jun
13
2016

How to Improve Your Local Search Ranking Using Online Reviews

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Online reviews and public customer feedback have a major impact on consumers’ purchase decisions. They happen to play an increasingly important role in local search, too. Looking to leverage reviews and feedback to drive your brand’s local search ranking and performance? Here are key insights and best practices to help you get started. Online Reviews […]

Jun
13
2016

How to Succeed With AdWords New Local Search Ads

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AdWords is one of the most successful marketing channels. And, now it’s about to get a little noisier. On May 24, 2016, Google announced at the Google Performance Summit some significant changes to Adwords introducing the “next generation of local search ads.” Local ads are evolving as search does. Almost a third of mobile searches […]

Jun
7
2016

8 Common Digital Marketing Practices for eCommerce Website

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eCommerce just uplifted its status from being a marketing tool to an individual business methodology. Gone are the days where we have to go to our favourite shops to purchase everything. Those shops are now functioning online and we can do a hassle-free shopping in minutes. Now, you have your own eCom store and there […]

May
18
2016

Google-Friendly Directory Submission Sites

Building effective links has become a struggle in the last few years, as Google continues to crack down on manipulative link practices, including web directories. Does this mean web directories are never a good idea? No, but there are a lot of precautions that need to be taken. For example, never list on any low-quality […]

Apr
6
2016

Website Checklist for Seo – 2016

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S.No Website Checklist Items 1 Ensure non-www to www redirect is setup. 2 Redirect all soft 404 pages to home page. 3 Hide wp-config.php in wordpress 4 Don’t use free themes for wordpress 5 Ensure your navigation menu items are indexable. 6 Use clean, SEO friendly URLs. 7 Images with alt/title tags 8 compress and […]

Apr
6
2016

3 upcoming trends in paid search

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Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we’re seeing more prominent placement of Google Shopping ad units. In this article, I’ll cover some upcoming trends in paid search and speculate on where the trends will lead. Though I refer mostly to Google, […]

Apr
6
2016

Google Announces AdWords Redesign

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On Monday morning, via their AdWords blog, Google announced they are beginning a major redesign of the AdWords platform for “marketing in a mobile-first world”. This update will occur over the next two years, into 2017. Google offered a ‘sneak peak’, which offers little insight into what the actual changes might be. Below is a […]

Apr
6
2016

How to Get Your Website Listed in Google News

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Many websites create fantastic news content on a regular basis, but the audience that it reaches is limited because it’s not getting into Google’s News search vertical. In this article, we explore the common pitfalls preventing businesses from appearing in Google News and discuss practical tips and advice for getting your content included in the future. Many of […]

Apr
6
2016

Google Reviews Can Now Be Left Without Google+

Google has loosened its restrictions on who can leave reviews. Once requiring a Google+ account, now reviews can be left whether signed in to a Google+ account or not. To be clear, a Google account is still required, but a Google+ account is not. This was first spotted by Conrad O’Connell of Serptests.com, with further […]

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