Jul
19
2018

Bing Ads recommends updating final ad URLs to HTTPS if supported

With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol. With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. For sites that support HTTPS, […]

Jul
19
2018

How to project SEO traffic levels and avoid saying, ‘It depends’

Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Have you ever had this conversation with someone from upper management? Boss: “If we implement your recommendations, how will this impact […]

Jul
18
2018

Mobile SERP survival: Technical SEO checklist

A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary. It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. […]

Jul
18
2018

Do Google reviews impact local ranking?

Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings. In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed […]

Jul
18
2018

5 Things Google Ads can now do automatically

Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results. Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that […]

Jul
17
2018

Google My Business Lets Users Add “Call Now” Button to Posts

Google is letting users add “Call Now” buttons to posts created in Google My Business. Tapping on the “Call Now” button will trigger a phone call to the primary phone number included in the Google My Business listing. There is no option for businesses to change the phone number associated with the “Call Now” button, […]

Jul
17
2018

How to Build a Free Facebook Messenger Chatbot for Lead Generation

All signs point to chatbots as a win for marketing and customer service. Stats say that consumers like using chatbots: 95 percent of consumers think chatbots benefit customer service. 57 percent of consumers like the instant service of chatbots. 47 percent of consumers would buy something using a chatbot. That’s why 80 percent of businesses plan to have a chatbot […]

Jul
13
2018

Say goodbye to low Quality Score with this Google Ads script

Are low Quality Score keywords wasting your money? Contributor Daniel Gilbert shares a script to help you find where they are for a quick fix.   Since the dawn of AdWords (now Google Ads), low Quality Scores have been the bane of every account manager’s life. Not only are their inner workings a mystery to […]

Jul
13
2018

Google brings Hotel Ads into the Google Ads platform, updates feed management hub

A new Hotel Ads campaign type is currently in beta.   Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the introduction of a new campaign type. There is also a new Hotel Center for managing hotel price feeds. This move is similar to the […]