Sep
    6
    2016

    How to Stay Up-to-Date in The SEO Industry

    Editor’s Note: This is a section of our soon to be completely redone SEO Guide. Enjoy! “Practice. Learn and then unlearn — that’s the trick in finding your own style of playing. You can’t merely emulate, you have to innovate, or at the very least create your own path into the process,”  said writer, actress, and […]

    Sep
    6
    2016

    The Impact of Visual Search on E-Commerce SEO

    Earlier this year, Nemanja Darijevic, Creative and Development Director of Pixel Road Designs, joined SEJ ThinkTank to talk about the future of visual marketing. In his talk, Darijevic gave us a powerful reminder of just how important great visuals are to SEO and e-commerce in 2016, with facts such as: Our brains process images 60,000x […]

    Sep
    6
    2016

    Doing Product Category Page Optimization Right

    There are two key page types involved in e-commerce SEO (i.e. products or services) for both search engines and shoppers: Product information pages Product category pages The optimization of both plays a critical role in helping your products get traffic and converting that traffic into customers. Unless a visitor to your site enters through a specific […]

    Sep
    6
    2016

    Using Content Marketing to Boost Online Deals

    SEJ STAFFBrent Csutoras 71152710 123SHARES 174READS At SEJ Summit 2016 in Chicago, I had the opportunity to talk with Rebecca Lehmann, Content Marketing Manager at Brad’s Deals, on their approach to content that has to do with deals.   A Free Webinar – “How to Double Your Revenue With PPC and Social Ads”. Are you […]

    Sep
    6
    2016

    5 Tricks for Getting More Engagement on Facebook Live

    Does Facebook Live Really Matter?  Worried this is just another thing you have to learn how to do and implement without seeing any results? In our fast-moving industry, it can feel like as soon as you tackle one new platform (Twitter), another one pops up (Snapchat). It can be seriously hard to keep up and […]

    Sep
    6
    2016

    What Is Social Media Marketing?

    What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. […]

    Sep
    6
    2016

    How a Google Analytics change may be skewing your view of SEO’s value

    Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. Janet Driscoll Miller on September 1, 2016 at 10:50 am More When doing search engine optimization, either for clients or as an in-house marketer, we […]

    Sep
    6
    2016

    Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google

    A step-by-step look at getting more granular estimates from Keyword Planner. Ginny Marvin on September 1, 2016 at 12:05 pm More Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers how […]

    Sep
    6
    2016

    Is SEO right for your business?

    Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation. This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. […]

    Aug
    4
    2016

    How to Market Your Business on Pokémon GO

    If you don’t know it yet, Pokémon GO is freaking huge. According to SimilarWeb, “Over 60% of those who have downloaded the app in the US are using it daily, meaning around 3% of the entire US Android population are users of the app.” Average daily users have already surpassed Tinder and may soon pass […]