Understanding of ranking factors and search engine algorithms.
Analyzing competitors' brands and providing suggestions for enhancing our brand.
Research user behaviours and engagement using third-party analytics to enhance content and branding.
Develop and implement comprehensive digital marketing programs that align with business priorities.
Develop and implement the company’s SEO growth strategy, attracting qualified website traffic to our blog articles and landing pages.
Experience in D2C, B2C, and B2B marketing
Understanding customer pain points and focusing on results
Capable of creating presentations based on data analysis.
Use a variety of tools, competitive analysis, and other techniques to discover the most suitable keyword targets appropriate to the business needs of the client.
Able to show an understanding of how duplicate content and page load speed affect SEO by guiding clients on best practises for successful implementation and improvement of the website.
Supervise SEO initiatives that include conducting technical audits and implementing onsite optimizations, link outreach, and content development.
Analyze backlinks to client and competitor sites to identify outdated links, 404s, incorrect redirects, broken links, or opportunities for competitive improvement.
Checking clients' websites regularly for crawling and indexing issues.
Incorporate SEO best practises for client websites regarding navigation, breadcrumbing, internal links (including anchor text optimization), and HTML sitemaps to client websites
Proficient in utilizing various SEO tools such as Screaming Frog, Ahrefs, SEMRush, Google Analytics, Looker Studio, Google Tag Manager, and SEO-related Excel or Google Sheets functions.
Experienced with international SEO. capable of formulating a website's global SEO strategy from scratch.