Outperform the competition by addressing Google’s key factors in determining search results. Here are eight ‘white hat’ ways to do it. Chuck Price   Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can potentially double, triple, or even 10x your traffic from organic search. The Google system […]

Discover great Facebook Ads tips to help you get started on your road to Facebook advertising success, from setup to creative to tracking. Alex Macura    As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is a digital […]

Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue. Brooke Osmundson    Last week, Google held its Q1 earnings call, touting its year-over-year Search growth. The company reported $68 billion in Q1 revenue, with over 50% attributed to Search and Ads. Performance Max campaigns were one […]

A successful SEO strategy can reap numerous rewards for your brand. Learn how to invest in SEO and add this critical tool to your marketing mix. Loren Baker    You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, it’s no surprise you’ve recognized […]

Google Ads Performance Planner gets updated with more data and the ability to forecast more campaigns at once. Matt Southern / December 1, 2021 / 2 min read Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. Performance Planner is designed to simplify the process of strategizing campaigns by […]

In a series of updates to image extensions for Google Ads, a selection of stock photos can now be used when previously they weren’t allowed. Matt Southern / December 12, 2021 / 2 min read Now, when asked to choose an visual for an image extension, you can select the “Stock Images” option. After finding a photo you’d like to […]

Keyword prominence is an SEO best practice that signals Google about what the page should rank for. But is it a ranking factor? Matt Southern / December 19, 2021 / 7 min read Keyword prominence is an SEO best practice that involves using a page’s target keyword early in order to send a strong signal to Google about what the […]

Header tags are still important to both Google and your users. Here are 7 best practices to follow when crafting yours. Amelia Willson / December 27, 2021  Header tags are still a strong signal for SEO. Google’s John Mueller said it himself: “[W]hen it comes to text on a page, a heading is a really strong signal telling […]

Not witnessing a rise in your engagement? Not able to climb up the Google searches?  Probably the surest signs that your digital marketing is falling flat is if you’re not seeing the outcomes you need from your marketing campaigns. The truth is, you may not know whether your marketing is effective if you don’t know […]

Google is letting users add “Call Now” buttons to posts created in Google My Business. Tapping on the “Call Now” button will trigger a phone call to the primary phone number included in the Google My Business listing. There is no option for businesses to change the phone number associated with the “Call Now” button, […]