In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s usability, crawlability, indexation and ultimately rankings. But it’s easy to get lost in the weeds while working through technical SEO fixes — many SEOs reach a point of diminishing returns where […]

For anyone who’s been involved in SEO for longer than a few months, you’ll know that you’re dealing with a rapidly changing environment. Not only are we dealing with algorithms that change daily but it’s compounded with SERP layout changes and often dramatic shifts in device usage. You’re hopefully already well-underway with your holiday SEO efforts for 2018, but […]

One unfortunate part about the world of SEO is that sometimes things go wrong. This can happen because you: Get over-aggressive with SEO tactics. Do things that are considered wrong by Google because you don’t know any better. Use shady/spammy tactics. If SEO has gone wrong for you, this chapter will go through what you […]

A quality SEO reporting tool is a necessary investment for any digital agency, large or small. For one, clients are going to want to see evidence of progress. It’s a whole lot easier to have an automated report with all important key performance indicators (KPIs) delivered on a scheduled basis, rather than manually assembling and […]

My Website is about 8 years old but I have ignored it as it doesn’t get any traffic in the beginning. Since then I left it untouched and just renew it. Before I go ahead and discuss a few points which caused this massive hike in organic traffic, I want to tell that the main […]

Advertisers upload their assets and leave the ad creation to Google’s algorithms. A look at the asset performance reporting available for responsive display ads in the Google Ads interface. Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months. Much like Google’s responsive search […]

As our series continues, we look at the cleanup process and show how to recover content, links and user signals after being hit by negative SEO.   Welcome to the next-to-the-last article in our six-part series on negative SEO. If you’ve been following along, you understand what negative SEO is. You’ve audited your situation to know […]

Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey. The component parts of a successful search engine optimization (SEO) strategy may have remained relatively constant, but their definition and purpose have changed entirely. Driven by trends like visual […]

Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts. After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget about search engine optimization (SEO). It’s easy to get […]

The new text ad format will continue to roll out this fall. In the meantime, standard text ads can get longer, too. AmsStudio / Shutterstock.com You get an extra headline! And you get an extra headline! Oh, and you get a longer description, too. Google will start rolling out its responsive search ads to more accounts in […]