Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content Are you using the right metrics to measure how your content marketing campaigns are performing? Get a copy of our latest ebook and learn which key performance indicators truly matter. Download yours here now for FREE! ADVERTISEMENT You put a lot of blood, sweat, […]

How To Sell SEO Like A Champion Want to drastically increase your agency?s revenue through selling SEO services? Get this in-depth guide to getting started and scaling selling SEO to your clients! ! ADVERTISEMENT Google’s John Mueller advises site owners not to mix signals like noindex and rel=canonical. The two signals are contradictory pieces of information, Mueller […]

Making a great first impression starts with your domain name.   Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the […]

Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO. If you are a small business owner with a grasp of what it takes to make your site rank for the search terms your potential […]

What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes. Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to […]

With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol. With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. For sites that support HTTPS, […]

Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Have you ever had this conversation with someone from upper management? Boss: “If we implement your recommendations, how will this impact […]

A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary. It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. […]

Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings. In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed […]

Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results. Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that […]