Google is letting users add “Call Now” buttons to posts created in Google My Business. Tapping on the “Call Now” button will trigger a phone call to the primary phone number included in the Google My Business listing. There is no option for businesses to change the phone number associated with the “Call Now” button, […]

All signs point to chatbots as a win for marketing and customer service. Stats say that consumers like using chatbots: 95 percent of consumers think chatbots benefit customer service. 57 percent of consumers like the instant service of chatbots. 47 percent of consumers would buy something using a chatbot. That’s why 80 percent of businesses plan to have a chatbot […]

We all know the basics of ad rank – the specific position that your ad occupies on paid search results. But, when you break it down even further, do you know what factors are at play? What moves, edits, or selections you can make to improve or potentially harm your current ad rank? If not, […]

Are low Quality Score keywords wasting your money? Contributor Daniel Gilbert shares a script to help you find where they are for a quick fix.   Since the dawn of AdWords (now Google Ads), low Quality Scores have been the bane of every account manager’s life. Not only are their inner workings a mystery to […]

A new Hotel Ads campaign type is currently in beta.   Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the introduction of a new campaign type. There is also a new Hotel Center for managing hotel price feeds. This move is similar to the […]

Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings. Joy Hawkins on July 12, 2018 at 11:49 am More In May of this year, many small businesses lost a number of Google reviews. A month later, […]

If you’re looking to slay the digital marketing dragon, you’re going to need social media as one of your weapons. Social media has been a rising player in the digital marketing game for so long now that many are wondering when it’s going to start losing steam. The answer to this question? Not anytime soon. […]

BIA Kelsey predicts that 169 billion calls will be made to businesses from smartphones by the year 2020, as mobile engagement increases and mobile technology evolves. Chances are, you’re part of the 51 percent of mobile searchers who admit to calling businesses often (and so am I). But just because mobile technology is increasing our […]

Every year it seems Google gives us a new ranking factor. In 2014, HTTPS became a ranking signal. In 2015, mobile usability became a ranking signal. Then, 2016 shifted content development as RankBrain came onto the scene. And, in 2017, there was a more significant push for more HTTPS websites. Now, in 2018, mobile page […]

After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer. Michelle Robbins on February 8, 2018 at 6:11 pm MORE July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and […]